Gen Merritt-Parikh is the President of Haversine Funding. With more than 25 years of experience in commercial finance, she is responsible for originations, underwriting, investment analysis, and management and asset allocation strategy. In 2018, as President of Allied Affiliated Funding, she led the company to a successful sale to a nationally chartered bank. Previously, Gen worked in the factoring and asset-based lending space with companies including Liquid Capital, Comresco Capital and Guaranty Business Credit. She holds a Bachelor of Arts degree in Business and Economics from the University of Texas at Dallas, serves on the Factoring Committee for the Secured Finance Network (SFNet) and holds the Subject Matter Expert designation by the International Factoring Association, having helped develop the first factoring certification program for the industry. She was recognized by the ABF Journal as one of the top women in ABL for 2022 and by SFNet in 2019 as one of the noted women in commercial finance and was a member of Vistage for over seven years. She joined Haversine Funding in 2020 and resides in the Dallas metroplex with her husband.