
Gen Merritt-Parikh
President & Co-CEO
Board Member
Gen Merritt-Parikh is Co-Chief Executive Officer and President of Haversine Funding. With more than 30 years of experience in commercial finance, she leads the firm’s originations, capital allocation strategy, investor relationships, and portfolio management. Haversine provides lender finance solutions to factoring companies, asset-based lenders, and other commercial finance providers, and Gen’s extensive operating experience in the industry gives her a unique perspective in supporting their growth. Prior to joining Haversine in 2020, Gen spent more than two decades in the factoring and asset-based lending industry, holding senior roles across underwriting, operations, portfolio management, and executive leadership. She served as President of Allied Affiliated Funding, where she helped lead the company’s growth and successful sale to a nationally chartered bank in 2018. Gen holds a Bachelor of Arts degree in Interdisciplinary Studies with a focus on Economics and Business from the University of Texas at Dallas. She serves on the Factoring Committee for the Secured Finance Network (SFNet) and holds the Subject Matter Expert designation from the International Factoring Association, where she helped develop the industry’s first factoring certification program. She has been recognized by ABF Journal and SFNet as one of the notable women in commercial finance and resides in the Dallas metroplex with her husband and family.
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